This Privacy Policy describes how our website (hereinafter "the Site" or "we") collects, uses, and shares your personal information when you visit the Site or make a purchase.

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “personal information.” See the list below for more information about the personal information we collect and why we collect it.

Device Data:

Examples of personal information collected: Web browser version, IP address, time zone, cookie information, the pages or products you view, search terms, and how you interact with the Site.

Purpose of collection: To load the Site correctly for you and to analyze the use of the Site in order to optimize it.

Source of collection: Collected automatically when you visit our Site using cookies, log files, web beacons, pixels, or other similar technologies.

Disclosure for Business Purposes: Shared with our service provider Shopify.

Ordering Information:

Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal, iDEAL, Bancontact, Giropay, Sofort), email address and telephone number.

Purpose of collection: To provide products or services in accordance with the contract, to process your payment information, to arrange for delivery and to send you invoices and/or order confirmations, to communicate with you, to screen our orders for potential fraud risks, and, when in line with your preferences shared with us, to provide you with information or advertising about our products or services.

Source of collection: Collected from you.

Disclosure for Business Purposes: Shared with our service provider Shopify.

Customer Service Information:

Examples of personal information collected: Facebook Ads, Pinterest Ads, Google Ads.

Purpose of collection: Customer support.

Source of collection: Collected from you.

Sharing of personal information:

We share your personal information with service providers to help us provide our services and fulfill the contracts we have with you as described above. For example:

We use Shopify to operate our online store. You can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We may share your personal information to comply with applicable law and regulations, respond to a subpoena, search warrant, or other lawful request we receive relating to the data, or otherwise protect our rights.

Shelf life

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that may be of interest to you. For example:

We use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We share information about your use of the Site, your purchases, and your interactions with our ads on other websites with our advertising partners.

We collect and share some of this information directly with our advertising partners, and in some cases, using cookies or similar technologies (to which you may consent based on your location).

You can learn more about how targeted advertising works by visiting the Network Advertising Initiative's ("NAI") education section at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can block targeted advertising on:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can block some of these services by using the Digital Advertising Alliance's opt-out page at http://optout.aboutads.info.

Use of Personal Data

We use your personal data to provide our services, including selling products, processing payments, delivering and managing orders, and to inform you about new products, services, and offers.

Legal Basis

In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal data on the following legal bases:

• Your consent;
• The performance of a contract between you and the Site;
• Compliance with our legal obligations;
• The protection of your vital interests;
• The performance of a mission of public interest;
• The protection of our legitimate interests, which do not override your fundamental rights and freedoms.

If you are a resident of the EEA, you have the right to object to automated decision-making (including profiling) if it affects your rights or has significant consequences for you.

We do not engage in fully automated decision-making with significant legal or other consequences in the use of customer data.

Our provider Shopify uses limited automated decision-making to prevent fraud, without having any legal or other significant effects on you.

Services involving automated decision-making include:

Temporary blocklist of IP addresses associated with repeated failed transaction events. This blocklist is kept for a few hours.

Temporary blocklist of credit cards associated with rejected IP addresses. This blocklist is kept for a few days.

Your Rights

RGPD

If you are a resident of the EEA, you have the right to access the personal data we have about you, to transfer your personal data to a new service, and to request that we correct, update, or delete your personal data. If you would like to exercise these rights, you may contact us using the following contact information:

info@mereldam.com

Your personal data is first processed in Ireland and then transferred to countries outside the EEA for further storage and processing, including Canada and the United States. For more information on compliance with GDPR requirements regarding transfers, please see the Shopify GDPR Whitepaper: Shopify GDPR Whitepaper

CCPA

If you are a Australia resident, you have the right to access the personal data we have about you (also known as the 'Right to Know'), to port it to a new service, and to request that we correct, update, or delete your personal data. If you would like to exercise these rights, you may contact us at the following contact information:

info@mereldam.com

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the following address.

Cookies are small data files that are downloaded to your computer or device when you visit our website. We use several types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and settings (such as login and region selection). This means that you do not have to keep re-entering this information when you return to the site or move from one page to another. Cookies also provide information about how people use the website, for example, whether it is their first visit to the site or if they are repeat visitors.

We use the following cookies to optimize your experience on our website and provide our services:

Cookies essential to the operation of the online store.

The length of time cookies remain on your computer or mobile device depends on whether they are a "persistent" or "session" cookie. Session cookies remain until you stop browsing, while persistent cookies remain until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from when they are loaded onto your device.

You can manage and control cookies in various ways. However, please note that deleting or blocking cookies may negatively affect your user experience and some parts of our website may be restricted.

Most browsers automatically accept cookies, but you can choose to accept or decline cookies through your browser settings, usually available in the browser's "Extras" or "Preferences" menus. For more information on changing browser settings or blocking, managing, or filtering cookies, consult your browser's Help or websites such as www.allaboutcookies.org.

Please also note that blocking cookies may not completely prevent data sharing with third parties, such as our advertising partners. You can exercise your rights or opt out of sharing some of your information by following the instructions provided by these third parties in the "Behavioral Advertising" section above.

Do Not Track

Because there is no industry consensus on how to respond to “Do Not Track” signals, we do not alter our data collection and use when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or to respond to legal, regulatory, or operational developments.

Contact Us

For more information about our privacy policy, to ask questions or file a complaint, you can contact us by email at info@mereldam.com or by postal mail at the following address:

Last updated: 03/09/2024

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority at: https://www.priv.gc.ca/